Frederic Bartlett, professor of experimental psychology at Cambridge University during the 1930s and 1940s, practically founded the field of social memory, authoring the first book on the topic, entitled Remembering, in 1932.  For Bartlett, individual memory is a reflexive process existing within group context and ordered by a schema, a template for individual memory provided by the greater social group.  Bartlett influenced a generation of social scientists, including the French sociologist Maurice Halbwachs, author of the equally influential 1950 work, Collective Memory.